Damn Right Your Dad Drank It

I was flipping through an old issue of Rolling Stone today and this ad for Canadian Club Whisky jumped out at me. The headline reads "Your Dad Never Used a Bridge." The text of the ad goes on: "He didn't wheel his luggage. Drive an automatic. Or drink anything rimmed with sugar. He drank whisky cocktails. Made with Canadian Club. In a rocks glass. And if there was a cue around, he didn't have to pay for them." Well, then. I can see where they're going with the demographic they're trying to reach. I looked up the Canadian Club Whisky website and was impressed to find a kind of do-it-yourself advertisement maker that allows you to upload your own photos. However, it only allows you to pick from one of three template ads. And beyond uploading the main photo, it doesn't allow you to customize it too much. But it's still pretty cool. I tore the page out of Rolling Stone and will put it in one of the books in my small billiards library. This ad makes me think of the brilliant Errol Morris Miller High Life ads. Click here to view one of my favorites.